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Engineering Services

Imagine having a direct relationship with your customers as they make grocery decisions in their kitchen. Customer engagement and loyalty to a purely digital service can be hard and expensive to maintain. IoT’s physical presence in your customer’s everyday life, customized to their ordering habits, can transform how customers relate to your e-commerce service.

If you are interested in talking with the MinFarm team about integrating your grocery e-commerce service to our range of IoT products please let us know. Questions on, branding, pricing and design customization options can all be addressed here.


Order food from your fridge door

Imagine next time you run out of milk, ordering more by simply pushing a button on your fridge door. With next day home delivery, the Matmaten 14 is that easy. Listing 14 husmanskost (everyday food) essentials, the Matmaten lets you order food for next day home delivery. Built with nordic wood, and using radio style switches the Matmaten is elegant and very easy to use. No logging in, passwords, or social media share requests, just a simple solution you can hang in your kitchen and order food from. A pilot of the Matmaten 14 service starts this Autumn in Stockholm, read more here.

How it works:


A cookbook that orders ingredients!

The recipes inside the Matmaten cookbook are the result of centuries of Nordic cooking, based on the food available in the forests, rivers and mountains of Sweden. To keep these recipes alive we want them to be cooked in modern kitchens, for everyday meals as their Husmankost or ‘house man’s food’ name suggests they should be. The result is a smart cookbook, connected to your local store for ingredient ordering. Using the book’s dashboard, you can select the recipe you are reading and see the price and delivery times for all of the ingredients. Press order , and that recipes ingredients are delivered direct to your door! You are now ready to cook classic nordic meals, everyday as they should be Built in collaboration with your local food stores the Matmaten recipe book is a new way to keep old recipes alive in our kitchen today, and not just on the shelf. We hope that you enjoy it as much as we did building it.


A new fun way to order food!

Following in the footsteps of our IoT products, the Matmaten AR aims to allow users an easy way to order their home food using the Augmented Reality technology on their smartphone. With the help of coasters placed on a table, customers can browse through 3D scans of their favourite food items, adding what they like to their phone’s shopping cart. This results in an impressively intuitive way to order food online, that overcomes many of the existing limits of mobile e-commerce site design.


Catch up with our Stockholm pilot of the Matmaten 14 on Facebook here. See how real households are using IoT for food ordering direct to their door today in Sweden.


MinFarm has run a direct to consumer food e-commerce service in Stockholm, Sweden since 2016. In 2018 we established the MinFarm electronics brand to develop a range of new interfaces for ordering food from e-grocery services. We are now making these interfaces available to grocery stores all around the world who are interested in exploring alternative ways to grow their e-commerce business.. Building with technologies like IoT and AR, we have developed a range of products that at a relatively low cost, have the potential to transform the relationship grocery stores have with their customers.

MinFarm is running a pilot programme in Stockholm for the first of the new Matmaten product range during autumn 2018. This prototype will allow users to make food orders using a convenient and intuitive fridge-mounted device. Each order will be delivered on the following day and will be sourced from the MinFarm supplier network.

Our carbon footprint

The carbon footprint of food is a major concern of Minfarm and many consumers today. Few realize that probably the largest contributor to our food’s ‘air miles’ happens when we make a trip to the local grocery store. Home delivery has been shown to be at least 50% more carbon efficient then individual store visits. Today only 2% of Americans get there food delivered home. We believe that everytime we can move a customer to a home delivery food service via our product range, we are making a simple but significant step to reducing global carbon emissions. Given the scale of the grocery sector, these small steps could add up to a significant reduction.